Margaux Elliot is an eternal optimist and avid athlete. She’s game for anything, but hopping on her mountain bike and hitting the trails might just be her favorite thing. In 2020 she became the first woman to climb one million feet in a single year – hello quad burn! And what did she think about for those many hours with boobs over bars? Sports bras. After many years of R & D, she created Lume Six — ultra supportive sports bras made for comfort in premium materials and thoughtful features.

Check out Lume Six Sports Bras

Born to provide women with the options they deserve, Wild Rye was built on the belief that better gear for women is both possible and essential. With their collection of mountain-mastering apparel, Cassie takes on the task of building confidence, protecting our play places, and empowering women from the back country to the boardroom - starting with feeling comfortable in our clothes.

Check out Wild Rye Gear

Corina said goodbye to corporate America to pursue her entrepreneurial dream. After a brush with skin cancer she was inspired to create UV clothing that fit her style and sport, as well as her love of the outdoor. Her brainchild BloqUV's understated yet on-point styles deliver UPF protection in colors and cuts that make us look and feel great.

Check out BLOQUV Gear

When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.

Check out Oiselle Gear

Kim Hopkins and Lisa Carponelli both have a passion for cycling that is undeniable. Unable to find cycling wear that matched their own bright, bold, beautiful take on the sport, they set out to create their own, and Velorosa Cycling was born. They build every design upon the belief that women should do everything BUT blend in. When riding and out in the world, their mix-and-match - made to pop and get the rider noticed - options deliver comfort while making us feel confident.

Check out VELOROSA Gear

After years in the women's hiking socks division for another outdoor brand, Brittany Coleman was offended by the lack of interest and shrink-it-and-pink-it attitude toward making socks for women. So she took her design knowledge and set out on her own to make socks meant specifically to fit and support women's feet, adventure after adventure.

Check out ToughCutie Gear

Gnara was born after a summer of glacier guiding in Alaska where staying hydrated in subzero temps means freezin’ rears (and worse). Fed up watching male co-workers unzip their flies and pee anywhere, these badass women entrepreneurs built safe-squatting bottoms with a lady-bits-specific zipper so we're covered to answer nature’s call.

Check out Gnara Gear

It all started with a need for a great board short and a rash guard that fit. Surfers and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs delivers gear that keeps up with “real women with real bodies and a real passion for adventure.”

Check out Carve Designs Gear

One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.

Check out Handful Bras

An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).

Check out Bronwen Jewelry

Colorado transplant, adventurer and sweater savant, Rhonda Swenson is a former flight attendant and former pro mountain biker who parlayed her love of travel into a mastery of knits and knitting rooms all over the world.

Check out Krimson Klover Gear

With over fifteen years of design experience in the outdoor and apparel industries, passionate surfer Erika quickly noticed what was lacking. Timeless, elegant, sustainable surf and swimwear is what SEPTEMBER delivers. Independent and self-funded, focusing on modern simplicity, form, and function, the streamlined silhouettes always put performance first.

Textile expert, skier, biker and backpacker, Jen Loofbourrow needed backcountry-worthy garments that stayed fresher, longer. So she built a size-inclusive baselayer brand that keeps adventurewomen warm and stink-free, activity after activity.

Check out Alpine Fit Gear

Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 15 year old sleeping bag.

Check out Katherines Hats