A promotional banner for Wild Rye featuring a black-and-white portrait of Cassidy Abel, founder, alongside three mountain biker action shots on a rocky desert trail with red rock mountains in the background. The Wild Rye logo is centered over the middle.

After nearly a decade in the outdoor industry, Cassie Abel knew that better gear for women was not only possible but essential. Wild Rye apparel gives us the options we deserve for mountain-mastering and beyond out there in the backcountry.

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Wild Rye