T9 Movers & Makers
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When it comes to performance products, we have the inside line. We size up the best of what’s out there, making bets on small businesses run by women who are not only raising the roof, but their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.

Shop all Movers & Makers

Movers and Makers Logo


When it comes to performance products, we have the inside line. We size up the best of what’s out there, making bets on small businesses run by women who are not only raising the roof, but their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.

Shop all Movers & Makers

Jen Gurecki

Jen Gurecki

Editor-in-Chief, SISU MAGAZINE | Founder, COALITION SNOW

Say goodbye to watered-down "women's specific." Fueled by freedom of choice and power of ownership that propels Coalition Snow, Jen is bringing that same zeal to proactive print as editor-in-chief of SISU Magazine.

Check out Sisu Magazine

Cassie Abel, Wild Rye

Cassie Abel

Founder, WILD RYE

Born to provide women with the options they deserve, Wild Rye was built on the belief that better gear for women is both possible and essential. With their collection of mountain-mastering apparel, Cassie takes on the task of building confidence, protecting our play places, and empowering women from the back country to the boardroom - starting with feeling comfortable in our clothes.

Check out Wild Rye Apparel

Jen Gurecki

Jen Gurecki

Editor-in-Chief, SISU MAGAZINE | Founder, COALITION SNOW

Say goodbye to watered-down "women's specific." Fueled by freedom of choice and power of ownership that propels Coalition Snow, Jen is bringing that same zeal to proactive print as editor-in-chief of SISU Magazine.

Check out Sisu Magazine

Cassie Abel, Wild Rye

Cassie Abel

Founder, WILD RYE

Born to provide women with the options they deserve, Wild Rye was built on the belief that better gear for women is both possible and essential. With their collection of mountain-mastering apparel, Cassie takes on the task of building confidence, protecting our play places, and empowering women from the back country to the boardroom - starting with feeling comfortable in our clothes.

Check out Wild Rye Apparel

Emily Trower-Young

Emily Trower-Young

Founder, EM & EL ORGANICS

The packaging may sport a pin-up gal in sailor shorts, but that’s where the cutesy stops: Em & El Organics products are hardcore into making skin happy. A wooden boatbuilder and sailboat racer, Emily knows firsthand the challenges of aquatic life. While recovering from a chemical burn accident in 2012, Emily created a signature “goop in a jar” her friends and family clamored for en masses. Whether used every day or over six months of testing in Antarctica, Em and El products don’t just work–they excel.

Check out Em & El Products

Mina Yoo, Heroclip

Mina Yoo

Founder, HEROCLIP

Training to summit Mount Rainier while wrangling two small children, Mina Yoo constantly needed an extra hand. That is where Heroclip was born. Driven by a love for exploring, Heroclip makes it easier to do all the things we already do every day.

Check out Heroclip Gear

Emily Trower-Young

Emily Trower-Young

Founder, EM & EL ORGANICS

The packaging may sport a pin-up gal in sailor shorts, but that’s where the cutesy stops: Em & El Organics products are hardcore into making skin happy. A wooden boatbuilder and sailboat racer, Emily knows firsthand the challenges of aquatic life. While recovering from a chemical burn accident in 2012, Emily created a signature “goop in a jar” her friends and family clamored for en masses. Whether used every day or over six months of testing in Antarctica, Em and El products don’t just work–they excel.

Check out Em & El Products

Mina Yoo, Heroclip

Mina Yoo

Founder, HEROCLIP

Training to summit Mount Rainier while wrangling two small children, Mina Yoo constantly needed an extra hand. That is where Heroclip was born. Driven by a love for exploring, Heroclip makes it easier to do all the things we already do every day.

Check out Heroclip Gear

Susan Costa-Walston, Lily Trotters

Susan Costa-Walston

Founder, LILY TROTTERS

After wearing a plain-jane pair of compression socks on a flight home from Africa, Creative Director Susan was impressed by the way her legs felt, but wasn't so thrilled by the way they looked. She put her design background to work and Lily Trotters was born-marathon-strong compression socks that are still comfortable (and cute) enough for the daily grind.

Check out Lily Trotters Gear

Sally Bergesen, Oiselle

Sally Bergesen

Founder, OISELLE

When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.

Check out Oiselle Gear

Susan Costa-Walston, Lily Trotters

Susan Costa-Walston

Founder, LILY TROTTERS

After wearing a plain-jane pair of compression socks on a flight home from Africa, Creative Director Susan was impressed by the way her legs felt, but wasn't so thrilled by the way they looked. She put her design background to work and Lily Trotters was born-marathon-strong compression socks that are still comfortable (and cute) enough for the daily grind.

Check out Lily Trotters Gear

Sally Bergesen, Oiselle

Sally Bergesen

Founder, OISELLE

When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.

Check out Oiselle Gear

Kelli Jones

Kelli Jones

Founder, NOSO PATCHES

Recycling is great, reusing is better. That’s how Kelli felt, anyway, after tearing her new puffer on its first go out. She vowed not to put another piece of duct tape on her expensive gear and instead designed and engineered durable, washable fabric patches that make repairs easy and stitch-free. Easy as a sticker, NoSo Patches deliver effective and attractive repair simple enough for any outdoor doer ready to DIY.

Check out NoSo Patches

Katherine Homes

Katherine Homes

Founder, KATHERINE HOMES

Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 15 year old sleeping bag.

Check out Katherine's Hats

Kelli Jones

Kelli Jones

Founder, NOSO PATCHES

Recycling is great, reusing is better. That’s how Kelli felt, anyway, after tearing her new puffer on its first go out. She vowed not to put another piece of duct tape on her expensive gear and instead designed and engineered durable, washable fabric patches that make repairs easy and stitch-free. Easy as a sticker, NoSo Patches deliver effective and attractive repair simple enough for any outdoor doer ready to DIY.

Check out NoSo Patches

Katherine Homes

Katherine Homes

Founder, KATHERINE HOMES

Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 15 year old sleeping bag.

Check out Katherine's Hats

Bronwen Lodato, Bronwen Jewelry

Bronwen Lodato

Founder, BRONWEN JEWELRY

An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).

Check out Bronwen Jewelry

Jennifer Ferguson, Handful

Jennifer Ferguson

Founder & CEO, HANDFUL

One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.

Check out Handful Gear

Bronwen Lodato, Bronwen Jewelry

Bronwen Lodato

Founder, BRONWEN JEWELRY

An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).

Check out Bronwen Jewelry

Jennifer Ferguson, Handful

Jennifer Ferguson

Founder & CEO, HANDFUL

One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.

Check out Handful Gear

Amelia Leme, MANA Threads

Amelia Leme

Founder, MANA THREADS

A personal desire for exciting athletic gear drove Amelia Leme to prove sustainability doesn't have to be boring. With lively prints and sustainable materials, Mana Threads is rooted in hard-adventuring sisterhood. Their gear lets us get lost in life, then simply rinse and repeat.

Amelia Leme, MANA Threads

Amelia Leme

Founder, MANA THREADS

A personal desire for exciting athletic gear drove Amelia Leme to prove sustainability doesn't have to be boring. With lively prints and sustainable materials, Mana Threads is rooted in hard-adventuring sisterhood. Their gear lets us get lost in life, then simply rinse and repeat.