When it comes to performance products, we have the inside line. We size up the best of what’s out there, very
often making bets on small businesses run by women who are not only breaking the ceiling, but raising the
roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go
deep - and craft accordingly.
Born to provide women with the options they deserve, Wild Rye was built on the belief
that better gear for women is both possible and essential. With their collection of mountain-mastering
apparel, Cassie and Katy take on the task of building confidence, protecting our play places, and
empowering women from the back country to the boardroom - starting with feeling comfortable in our
Training to Summit Mount Rainier while wrangling two small children, Mina Yoo
constantly needed an extra hand. That is where Heroclip was born. Driven by a love for exploring,
Heroclip makes it easier to do all the things we already do every day.
After wearing a plain-jane pair of compression socks on a flight home from Africa,
Creative Director Susan was impressed by the way her legs felt, but wasn't so thrilled by the way they
looked. She put her design background to work and Lily Trotters was born-marathon-strong compression
socks that are still comfortable (and cute) enough for the daily grind.
When it comes to women, sports and clothes, there is no greater expert than our pal
Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running
apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to
women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.
It all started with a need for a great board short and a rash guard that fit. Surfers
and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a
surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs
delivers gear that keeps up with “real women with real bodies and a real passion for
Conservationist, musician and protector of the wild. This wild woman merged her love
of animals, the environment and art to create a business that donates up to 10% of sales to
organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her
hats. Oldest piece of gear? Her 15 year old sleeping bag.
An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry
out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who
wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the
demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old
daughter as the cargo).
One encounter with Jennifer Ferguson is all it takes to understand her fiery passion
for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that
could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize
themselves and their "happy-active" life. Their sports bras are designed by women who have thought of
all the details. And, they offer extra support to breast cancer survivors through their Breast Friends
Forever program. They've got our backs–and most definitely, our fronts.