When it comes to performance products, we have the inside line. We size up the best of what’s out there, very often making bets on small businesses run by women who are not only breaking the ceiling, but raising the roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.
Sissi is the SK in Skhoop and the inventor of the Original Insulated Skirt. The idea came to her one bitter cold morning walking her dog in her hometown of Åre, Sweden. Why should any kickass woman who loves being outdoors ever have to freeze her butt off? And the product that launched her company was born.
With a love of all things outdoor, from dirt biking to camping, kiteboarding to triathlon, Kelli knows firsthand “there are many adventures full of rips, snags and tears.” Refusing the old duct-tape standard of gear repair, she invented rugged custom patches that go on easy as a sticker. Her most well-loved piece is a rain jacket from 2002, but her newest? A Skhoop skirt (yes, really!) that’s about to be “patchdazzled.”
Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 14 year old sleeping bag.
An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).
One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.
Three lifelong soccer players are helping girls and women combat inequality all the way down the ranks. Head coach of a major youth soccer program, Keely noticed that many of the girls were modifying their clothes, whose poor fits–designed for boys–were a distraction. Enter Carrie, an apparel production exec, and Ann, a non-profit exec whose career has been dedicated to empowering girls through sport. Together they launched Goal Five, donating 5% of profits to get more girls on the field.