When it comes to performance products, we have the inside line. We size up the best of what’s out there, very often making bets on small businesses run by women who are not only breaking the ceiling, but raising the roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.
It all started with a need for a great boardshort and a rashguard that fit. Surfers and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs delivers gear that keeps up with “real women with real bodies and a real passion for adventure.”
Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 14 year old sleeping bag.
Anyone who said girls can’t play in dirt with painted nails and perfect outfits never met Ashley Rankin. Shredly was born to show women’s mountain biking needn’t succumb to the four B’s: black, boring, baggy and made for boys. When it comes to insanely functional and incredibly good looking gear, Shredly delivers.
An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).
With a love of all things outdoor, from dirt biking to camping, kiteboarding to triathlon, Kelli knows firsthand “there are many adventures full of rips, snags and tears.” Refusing the old duct-tape standard of gear repair, she invented rugged custom patches that go on easy as a sticker. Her most well-loved piece is a rain jacket from 2002, but her newest? A Skhoop skirt (yes, really!) that’s about to be “patchdazzled.”
Black blends in–but the spirit of triathletes stands out. Andrea launched Triflare for bold broads everywhere. Every piece is built on a foundation of femininity and power. Designed to be comfortable, resilient and built to celebrate the muscled curves we trained so hard to earn.
With an innate love of art and a copy of Vogue in-hand, Samantha Chang left Hong Kong for the Rhode Island School of Design. Post-grad, her premiere lingerie collection was a hit. With that, she launched her company and hasn’t looked back since. She found her passion creating beautiful, contemporary pieces with fiercely feminine details. Her favorite place to wear them? Twenty feet up on aerial silks.