Wo We Are
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Who We Are

We are a small, Northern California company, woman-run and owned since 1989. No larger corporation, no outside investors – with the help of our community and our customers we've boot-strapped our way to a band of 300 or so – all committed to the idea of women owning and risking and leading.

We believe that the outdoors and a good workout can be the antidote to many of life's problems. We believe that business is a a team sport, a grand experiment and a powerful engine of change. Above all, we believe in women. We are fit to run, we are fit to lead, we are fit to win.

Who We Are

When it comes to performance products, we have the inside line. We size up the best of what’s out there, very often making bets on small businesses run by women who are not only breaking the ceiling, but raising the roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.

We believe that the outdoors and a good workout can be the antidote to many of life's problems. We believe that business is a a team sport, a grand experiment and a powerful engine of change. Above all, we believe in women. We are fit to run, we are fit to lead, we are fit to win.

women runners

It Was All An Act

Title IX, to be more specific – the 1972 act that made it illegal for any public institution to limit participation in sports based on a person’s gender. It changed the athletic world and the lives of women everywhere – including our very own Missy Park, current high schooler, future collegiate athlete, and eventual founder of Title Nine. That act got her moving, and got her thinking, too – about how athletic apparel was still designed with men in mind. After that, she was all in – all that was left to do was take “act” into “action” – and to take “garage” into “Title Nine.”

See How She Did It
women runners


It Was All An Act

Title IX, to be more specific – the 1972 act that made it illegal for any public institution to limit participation in sports based on a person’s gender. It changed the athletic world and the lives of women everywhere – including our very own Missy Park, current high schooler, future collegiate athlete, and eventual founder of Title Nine. That act got her moving, and got her thinking, too – about how athletic apparel was still designed with men in mind. After that, she was all in – all that was left to do was take “act” into “action” – and to take “garage” into “Title Nine.”

See How She Did It

What’s in a name?

Get to know the amendment that inspired our name and our business. 

TITLE IX is...

A landmark federal civil rights law that requires gender equality in all aspects of publicly-funded education.

It specifically says that “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”

Why does it matter? 

It means that women can’t be kept from becoming whatever kind of athlete they want to be, at least not by any public institution. Which is great, because research suggests that girls who participate in sports are less likely to use drugs and more likely to experience academic success and have higher levels of self-esteem.

What's in a name?
What's In A Name


What’s in a name?

Get to know the amendment that inspired our name and our business. 

TITLE IX is...

A landmark federal civil rights law that requires gender equality in all aspects of publicly-funded education.

It specifically says that “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”

Why does it matter? 

It means that women can’t be kept from becoming whatever kind of athlete they want to be, at least not by any public institution. Which is great, because research suggests that girls who participate in sports are less likely to use drugs and more likely to experience academic success and have higher levels of self-esteem.

title ix statistics

What It's Done

title ix statistics

What It's Done

title ix statistics

What It's Done


Wyomia Tyus

Wyomia Tyus

Fastest woman in the world, 1964

Chrissy Piper

CHRISSY PIPER

BMX national champ at age 15

A Team Player

A team player

Forth Worth Texas, 1993

Raven Wilkinson

Raven Wilkinson

First African American woman to dance for a major classic ballet company

The Unsung Heroines of Sports History

For decades and even centuries, women and girls have been taking risks and breaking barriers to change the face of sports worldwide. 

See their stories at theunsungheroines.com


The Unsung Heroines of Sports History

For decades and even centuries, women and girls have been taking risks and breaking barriers to change the face of sports worldwide. 

See their stories at theunsungheroines.com

Wyomia Tyus

Wyomia Tyus

Fastest woman in the world, 1964

Chrissy Piper

Chrissy Piper

BMX national champ at age 15

A team player

A team player

Forth Worth Texas, 1993

Raven Wilkinson

RAVEN WILKINSON

First African American woman to dance for a major classic ballet company

Wyomia Tyus

Wyomia Tyus

Fastest woman in the world, 1964

Chrissy Piper

CHRISSY PIPER

BMX national champ at age 15

A team player

A team player

Forth Worth Texas, 1993

Raven Wilkinson

Raven Wilkinson

First African American woman to dance for a major classic ballet company

In Praise of Difficult Women

As business and community leaders, we are all confronted with hard decisions, decisions that further the good of the group but will inevitably make some unhappy. While men are usually "courageous" when they make these tough decisions, women are often labeled "difficult."

In Praise of Difficult Women
In Praise of Difficult Women


In Praise of Difficult Women

As business and community leaders, we are all confronted with hard decisions, decisions that further the good of the group but will inevitably make some unhappy. While men are usually "courageous" when they make these tough decisions, women are often labeled "difficult."


In Praise of Difficult Women

As business and community leaders, we are all confronted with hard decisions, decisions that further the good of the group but will inevitably make some unhappy. While men are usually "courageous" when they make these tough decisions, women are often labeled "difficult."

In Praise of Difficult Women
rock climber

We know that we are courageous, but if we want to succeed as leaders in our work, our families and our communities, we must also face up to the "difficult" label, re-purpose it, make it our own.

rock climber

We know that we are courageous, but if we want to succeed as leaders in our work, our families and our communities, we must also face up to the "difficult" label, re-purpose it, make it our own.