Gear
What To Wear Running
We run for ourselves, and our clothes better keep pace. This guide breaks down the best running gear for women—tops, bottoms, bras, shoes, and accessories—so you can hit the road or trail without a hitch.
CH - Women Owned Bras
Women-Owned Sports Bras That Actually Hold Up: Meet the Brands Behind Title Nine’s Bra Lineup
Women Owned Bras
There are sports bras—and then there are sports bras built by women who’ve actually been there: the long runs, the shoulder-burn climbs, the “why is this digging into me?” mid-workout moments. At Title Nine, we call it what it is: we’re in the business of boobs. And we take that job seriously.
That’s why we carry the largest lineup of women-owned sports bra brands designed for real movement, real bodies, and real performance—no fluff, no guesswork, no “almost fits.”
From alpine runners to yoga founders to engineering-minded fit obsessives, these brands were built by women who refused to settle. Here’s who’s in the lineup and why they made the cut.
Why Women-Owned Sports Bra Brands Matter
Women-owned brands don’t just “design for women”—they are women, designing for their own bodies, their own sports, and their own friction points.
That means:
- • Better fit testing across real body types
- • Smarter strap placement (no dig, no slip)
- • Performance-first design, not trend-first
- • A focus on function through every phase of movement
At Title Nine, we partner with these brands because they align with how we build gear: tested in the wild, not just the studio.
The Women-Owned Sports Bra Brands We Carry:
Handful – Built for the bounce, worn everywhere
Founded by fitness instructor and mom Jennifer Ferguson, Handful was born from a simple problem: sports bras that didn’t keep up.
She started customizing her own, and eventually built a brand focused on comfort, support, and shape without restriction.
Known for:
- • Removable padding (because options matter)
- • Soft compression without suffocation
- • Versatility from studio to trail
Why we carry it:
Handful nails the sweet spot between everyday comfort and real athletic support—especially for women who hate feeling “squeezed in.”
Lume Six – Engineered for high-output women
Founded by mountain biker and designer Margaux Elliott, Lume Six is built for women who treat sport like a lifestyle, not a hobby.
Known for:
- • High-impact support with breathable structure
- • Minimal bounce construction for endurance sports
- • Clean, functional design made for movement
Why we carry it:
Lume Six is what happens when performance design meets real outdoor grit. These bras stay put when things get vertical.
Oiselle – Run-first, no-compromise support
Oiselle was founded by runners who were tired of gear that didn’t respect the sport—or the athlete.
Known for:
- • Running-specific support systems
- • Lightweight, chafe-free construction
- • A strong community-driven ethos
Why we carry it:
Oiselle builds bras for women who log miles, not excuses. If it moves, jumps, or sprints—they’ve tested for it.
Evelyn & Bobbie – Engineering meets everyday luxury
Founded by Bree McKeen, Evelyn & Bobbie was created after she experienced firsthand how uncomfortable most bras are—and decided to rebuild the category from scratch.
Known for:
- • Seamless, wire-free engineering
- • Sculpted support without hardware
- • All-day comfort that still performs
Why we carry it:
These bras blur the line between lingerie and performance gear—and solve the “take-it-off-the-second-you-can” problem.
Luxxefit – Designed for serious movement, zero distraction
Founded by Charlene Assa, Luxxefit was born from a frustration with bras that couldn’t keep up with high-impact training.
Known for:
- • Secure compression for intense workouts
- • Supportive structure for larger cup sizes
- • Sweat-ready, performance-first fabrics
Why we carry it:
Luxxefit is unapologetically functional. It’s built for women who don’t slow down.
Swoop – Wireless support that actually feels good
Swoop was founded by ER nurse and Alaska-born Virginia Lynn Peterson. SWOOP blends comfort, performance, and personality for women juggling mountain trails, long shifts, and real life in between. Built for movement and everyday life, these bras deliver soft structure, easy comfort, and wire-free support that works on real bodies.
Known for:
- • Wireless support that doesn’t quit
- • Soft, stretchy comfort made for all-day wear
- • Easy-fitting styles that move with you
Why we carry it:
Swoop proves you don’t need wires to get real support. These are the bras we reach for when comfort matters—but so does feeling held in.
Title Nine – Built in-house, tested everywhere
Title Nine isn’t just the retailer here—we’re also part of the lineup.
Known for:
- • Field-tested designs worn by real athletes
- • Multi-sport versatility
- • No-nonsense durability
Why we carry it:
Because nobody knows our customer better than we do. Our bras are designed with the same philosophy as everything we sell—earn your turns, then keep going.
There are sports bras—and then there are sports bras built by women who’ve actually been there: the long runs, the shoulder-burn climbs, the “why is this digging into me?” mid-workout moments. At Title Nine, we call it what it is: we’re in the business of boobs. And we take that job seriously.
That’s why we carry the largest lineup of women-owned sports bra brands designed for real movement, real bodies, and real performance—no fluff, no guesswork, no “almost fits.”
From alpine runners to yoga founders to engineering-minded fit obsessives, these brands were built by women who refused to settle. Here’s who’s in the lineup and why they made the cut.
Why Women-Owned Sports Bra Brands Matter
Women-owned brands don’t just “design for women”—they are women, designing for their own bodies, their own sports, and their own friction points.
That means:
- • Better fit testing across real body types
- • Smarter strap placement (no dig, no slip)
- • Performance-first design, not trend-first
- • A focus on function through every phase of movement
At Title Nine, we partner with these brands because they align with how we build gear: tested in the wild, not just the studio.
The Women-Owned Sports Bra Brands We Carry:
Handful – Built for the bounce, worn everywhere
Founded by fitness instructor and mom Jennifer Ferguson, Handful was born from a simple problem: sports bras that didn’t keep up.
She started customizing her own, and eventually built a brand focused on comfort, support, and shape without restriction.
Known for:
- • Removable padding (because options matter)
- • Soft compression without suffocation
- • Versatility from studio to trail
Why we carry it:
Handful nails the sweet spot between everyday comfort and real athletic support—especially for women who hate feeling “squeezed in.”
Lume Six – Engineered for high-output women
Founded by mountain biker and designer Margaux Elliott, Lume Six is built for women who treat sport like a lifestyle, not a hobby.
Known for:
- • High-impact support with breathable structure
- • Minimal bounce construction for endurance sports
- • Clean, functional design made for movement
Why we carry it:
Lume Six is what happens when performance design meets real outdoor grit. These bras stay put when things get vertical.
Oiselle – Run-first, no-compromise support
Oiselle was founded by runners who were tired of gear that didn’t respect the sport—or the athlete.
Known for:
- • Running-specific support systems
- • Lightweight, chafe-free construction
- • A strong community-driven ethos
Why we carry it:
Oiselle builds bras for women who log miles, not excuses. If it moves, jumps, or sprints—they’ve tested for it.
Evelyn & Bobbie – Engineering meets everyday luxury
Founded by Bree McKeen, Evelyn & Bobbie was created after she experienced firsthand how uncomfortable most bras are—and decided to rebuild the category from scratch.
Known for:
- • Seamless, wire-free engineering
- • Sculpted support without hardware
- • All-day comfort that still performs
Why we carry it:
These bras blur the line between lingerie and performance gear—and solve the “take-it-off-the-second-you-can” problem.
Luxxefit – Designed for serious movement, zero distraction
Founded by Charlene Assa, Luxxefit was born from a frustration with bras that couldn’t keep up with high-impact training.
Known for:
- • Secure compression for intense workouts
- • Supportive structure for larger cup sizes
- • Sweat-ready, performance-first fabrics
Why we carry it:
Luxxefit is unapologetically functional. It’s built for women who don’t slow down.
Swoop – Wireless support that actually feels good
Swoop was founded by ER nurse and Alaska-born Virginia Lynn Peterson. SWOOP blends comfort, performance, and personality for women juggling mountain trails, long shifts, and real life in between. Built for movement and everyday life, these bras deliver soft structure, easy comfort, and wire-free support that works on real bodies.
Known for:
- • Wireless support that doesn’t quit
- • Soft, stretchy comfort made for all-day wear
- • Easy-fitting styles that move with you
Why we carry it:
Swoop proves you don’t need wires to get real support. These are the bras we reach for when comfort matters—but so does feeling held in.
Title Nine – Built in-house, tested everywhere
Title Nine isn’t just the retailer here—we’re also part of the lineup.
Known for:
- • Field-tested designs worn by real athletes
- • Multi-sport versatility
- • No-nonsense durability
Why we carry it:
Because nobody knows our customer better than we do. Our bras are designed with the same philosophy as everything we sell—earn your turns, then keep going.
Why Title Nine Chose These Brands
We don’t chase trends. We chase function.
Every brand we carry has to prove itself in the real world:
- • Can it survive sweat, salt, and repetition?
- • Does it support a range of bodies—not just sample sizes?
- • Was it built by people who actually understand movement?
If the answer is yes, it earns a place in our lineup.
Frequently Asked Questions
What does “women-owned sports bra brand” mean?
It means the company is founded or majority-led by women, often designing products specifically informed by their own athletic or lived experience.
Are women-owned sports bras better?
Not automatically—but they are often more intentional about fit, comfort, and real-world performance because they’re solving problems they personally experience.
Which women-owned sports bra is best for high-impact workouts?
Brands like Lume Six, Luxxefit, and Oiselle are built specifically for high-impact activities like running, hiking, and training.
Which women-owned sports bras are best for all-day wear?
Evelyn & Bobbie and Handful are known for comfort-forward designs that transition from workouts to daily wear.
Do these bras work for larger cup sizes?
Yes—several brands including Luxxefit, Handful, and Oiselle offer designs that prioritize support and lift across a wide size range.
Why does Title Nine carry so many women-owned brands?
Because we believe performance gear should be built by the people who actually wear it. Supporting women-owned brands also keeps innovation rooted in real experience, not assumptions.
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