When it comes to performance products, we have the inside line. We size up the best of what’s out there, very often making bets on small businesses run by women who are not only breaking the ceiling, but raising the roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.
The only thing that slays harder than Sensi Graves herself may very well be her swimsuit. A professional kiteboarder who lives in bikinis, she designed herself a suit that could live up to her expectations. And, they’re all tested by real women in motion, because “life is too short to worry about your bikini.”
After wearing a plain-jane pair of compression socks on a flight home from Africa, Creative Director Susan was impressed by the way her legs felt, but wasn’t so thrilled by the way they looked. She put her design background to work and Lily Trotters was born—marathon-strong compression socks that are still comfortable (and cute) enough for the daily grind.
When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergeson, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.
It all started with a need for a great board short and a rash guard that fit. Surfers and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs delivers gear that keeps up with “real women with real bodies and a real passion for adventure.”
Brains, brawn and a big love for bodies in motion– Kimberly Swarth is the real deal. A devoted lifelong yogi with a masters in Movement Therapy, Kimberly believes in the power of combining heavy sweat and unique designs to create Onzie’s expressive performance gear.
Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 14 year old sleeping bag.
An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).
One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.
Three lifelong soccer players are helping girls and women combat inequality all the way down the ranks. Head coach of a major youth soccer program, Keely noticed that many of the girls were modifying their clothes, whose poor fits–designed for boys–were a distraction. Enter Carrie, an apparel production exec, and Ann, a non-profit exec whose career has been dedicated to empowering girls through sport. Together they launched Goal Five, donating 5% of profits to get more girls on the field.