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When it comes to performance products, we have the inside line. We size up the best of what’s out there, very often making bets on small businesses run by women who are not only breaking the ceiling, but raising the roof and their voices too. They personally know what it takes to run hard, stand tall, climb high and go deep - and craft accordingly.

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Mallory Ottariano

Founder, kind apparel

shop Mana Threads gear

Mallory has always been an artist. She’s got an architecture degree in her back pocket but it was a $100 serger that changed her path. Boldly colorful and thoughtfully designed, Kind Apparel’s adventure-ready off erings utilize fabrics made from recycled plastics, featuring the company’s own artwork and prints.

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Amelia Leme

Founder, Mana Threads

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A personal desire for exciting athletic gear drove Amelia Leme to proves sustainability doesn't have to be boring. With lively prints and sustainable materials, Mana Threads is rooted in hard-adventuring sisterhood. Their gear lets us get lost in life, then simply rinse and repeat.

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Jen Gurecki

Editor in chief, sisu magazine | co-founder, coalition snow

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Say goodbye to watered-down "women's specific." Fueled by freedom of choice and power of ownership that propels Coalition Snow, Jen is bringing that same zeal to proactive prints as editor-in-chief of SISU Magazine.

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Jennifer Ferguson

founder & CEO, handful

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One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.

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Cassie Abel

Founder, Wild Rye

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Born to provide women with the options they deserve, Wild Rye was built on the belief that better gear for women is both possible and essential. With their collection of mountain-mastering apparel, Cassie takes on the task of building confidence, protecting our play places, and empowering women from the back country to the boardroom - starting with feeling comfortable in our clothes.

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Sally Bergesen

Founder, Oiselle

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When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.

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Susan Costa-Walston

Founder, Lily Trotters

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After wearing a plain-jane pair of compression socks on a flight home from Africa, Creative Director Susan was impressed by the way her legs felt, but wasn't so thrilled by the way they looked. She put her design background to work and Lily Trotters was born-marathon-strong compression socks that are still comfortable (and cute) enough for the daily grind.

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Mina Yoo

Founder, Heroclip

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Training to Summit Mount Rainier while wrangling two small children, Mina Yoo constantly needed an extra hand. That is where Heroclip was born. Driven by a love for exploring, Heroclip makes it easier to do all the things we already do every day.

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Jennifer Hinton & Thayer Sylvester

co-Founders, Carve Designs

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It all started with a need for a great board short and a rash guard that fit. Surfers and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs delivers gear that keeps up with “real women with real bodies and a real passion for adventure.”

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Katherine Homes

activist/artist, katherine homes

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Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 15 year old sleeping bag.

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Bronwen Lodato

Owner/Creator, bronwen Jewelry

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An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).

check out bronwen Jewelry